Yesterday, Sunday June 2nd I had the privileged to be apart of the Chicago Baby Fair. It was a great event with a wonderful turn out. Lot’s of women with their bumps walking around learning new things that will benefit their family. It really was nice to see. There were a lot of seasoned mother’s there too. It was pleasant to see the Father’s there supporting their significant other, whether it was holding all the bags, holding the baby or filling out the next raffle entry.
As a vendor you can really learn a lot about people. You have the opportunity to talk with many people and also observe a lot of people on the down time. The beauty to Baby shows or any trade show is you really need to be able to learn your client quickly. It comes down to three actions: Speak, Listen and pay attention to body language. You have basically 15 seconds to have your client want to hear more, or leave. To some degree it is a skill and a very fun skill to obtain and practice.
During the down time at a show I like to observe the other vendors, it’s hard not to. This baby show, I was positioned next to two young girls. After my table was moved 3 times by the coordinator and other vendors I finally was positioned. At first it seemed like it was going to be a really great match up. I say match up because the table you are next to can make or break your day. The last baby show I did I was positioned next to Eleanore
with Happy Baby Organics
. What an amazing woman. We would laugh, share stories and comment about the show and when someone would approach either table we would break from the conversation and speak with the future client. There was an understanding there a peace and friendliness. This was not the case yesterday. And although they were very friendly there true colors showed. I suppose it is hard to hide true colors when your next to someone for 8 hours. By the end of the day I had their agenda down. I new that if something was in their mind that was unkind or maybe just beneath them, they would share this observation with each other hide their face behind their hair and laugh. I knew their approach to clients was not one of kindness but one of the “get” mentality. Sometimes you just can’t mask an ugly attitude.
So if you plan on attending a Baby fair here are 10 tips that you can look for to make sure the vendor you are choosing is going to give their all and offer a great service. And more importantly care about what YOU want and NEED.
1. Are they smiling? Not when they are talking to someone. But when no one is around?
2. Are they content? Or are they checking their phone?
3. Are they standing and ready to answer questions or sitting staring out into space?
4. When you speak to them are they willing to listen or just fill you with so much info that you end up checking out after ” and, also…..”
5. What about how they treat other vendors? Are they friendly or just keeping to themselves?
6. If you are at the table do they acknowledge you or do you need to make the first comment?
7. Are they friendly?
8. Did you fee comfortable or rushed? Strangely, if you feel comfortable with them, this means that they are doing their job!
9. Most importantly. Are they approachable?
10. And last but not least. When you leave the vendor table, walk 5 steps and look back. You will be able to read on their face or their body language how they felt about you. Try it! It works!